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Posts Tagged ‘ Search Engine Optimization ’

Basic SEO for Drupal

Wednesday, July 20th, 2011

The architectural structure of Drupal web development makes the Search Engine Optimization simple and smooth. The SEO of Drupal website is comparatively easy to manage and if some modules are added, uploaded and configured correctly than the SEO gets very powerful.

Some additional configurations which can be done for the site for improved Drupal SEO are:-

1] Clean URLs: By default while setting up a new website, Drupal passes arguments through the URL because of which the URLs are little complex and difficult to read. So instead of that, clean URLs should be used which will allow you to use your own categories and keywords in the directory and file names which are very important to be done for On-site optimization. To configure this, navigate to Administer > Site Configuration > Clean URLs and then click on the “Run Clean URL Test” link. This will check just to make sure that your server is correctly configured and if so than only you will able to select “Enabled”.

2] Pathauto: To take a good advantage of clean URLs, this module push website SEO in to high gear by automatically generating aliases based on the pattern system which can be custom configured for all content types. For this the Pathauto module requires the path module to be activated which handles the path aliases which is built into Drupal’s core. To configure Pathauto, navigate to Administer > Site Configurations > Pathauto.

3] Nodewords: For the purpose of controlling your Meta-tags in Drupal, it is advisable to use the Nodewords module. To configure this module, navigate to Administer > Content Management > Meta Tags. Here you can specify global keywords which will be displayed on every web page.

4] XML Sitemap: Having XML Sitemap of the website which is submitted to Google is one of the best and fastest method to get the site indexed by Google. Drupal’s XML Sitemap module which is also known as Google Sitemap will automatically generate an XML sitemap that conforms to the proper specifications. To configure this, navigate to Administer > Site Configuration > XML Sitemap.

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Content Management System – Features

Tuesday, May 31st, 2011

Some core functionalities of today’s most widely used Content Management Systems has been listed below:-

1] Centralized Repository: CMS offers a fully centralized repository that enables authorized users to find and retrieve quickly and easily any digital content maintained by the company.

2] Rapid Import of Content: Nowadays, most content management solutions provide the ability to rapidly import existing files, documents, and materials, as well as unstructured digital information, into environment. This is because by the time company purchases or implements a CMS, they have already generated a large quantity of digital content.

3] SEO Control: CMS allows your organization to do the hardest part of Search Engine Optimization on your own and that is creating content. Also, it is important that the site give you the control over other important SEO data like title tags, Meta descriptions, etc. For optimization purpose you need to have full access to all SEO elements.

4] Security: Protection of confidential information is important component of CMS strategy. Most of them offer multiple level of security so as to ban unauthorized access.

5] Dynamic Tracking: With the help of CMS, administrators can closely monitor all activities which help them to understand how information is utilized to make more effective plans. Also, many CMS offers dynamic alert capabilities which instantly notifies when certain events occurs.

6] Speed and Performance: Use of Content Management Systems provides speed and reliability in its performance.

7] Clean URLs: The URLs created by CMS are not too long, can be understood by a person and can be customized if needed.

8] Flexibility and Creativity: CMS provides flexibility which is needed for creativity. It is possible to preview what the content will look like by “submit” or “update” button, so each user can view various templates and layouts before submissions.

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Some Free Joomla Extensions

Thursday, May 26th, 2011

The only reason for installing modules and plugins in Joomla is to expand the functionalities of your website. Below we have listed some important and free Joomla Extensions which are useful for Search Engine Optimization, image management, creating blogs, and creating communities.

  • JoomlaPack: Complete site backup which includes files as well as database.
  • JoomlaXplorer: It is robust file manager and it works within Joomla.
  • Sh404sef: This extension helps to incorporate SEO into Joomla site like search engine friendly URLs, Meta tag management for each page, adds H1 tags to content-headings and component-headings.
  • Fireboard: It is the best forum component for Joomla.
  • Xmap: It is for HTML and XML Sitemap.
  • Signallogin: It is an extension that provides fully customizable login module.
  • Google Adsense Plug-in: This helps to add Google Adsense into the content very easily.
  • JoomlaStats: This Joomla component is for the purpose of tracking statistics.
  • Jombackup: It is a simple database backup that once setup, will automatically backup your Joomla database and will e-mail to you.
  • Calendar Icon: This extension shows article date in neat CSS format.
  • Community builder: It builds and manages communities.
  • Virtuemart: This extension is needed for Joomla integrated shopping cart solutions.
  • Extended Menu: This powerful Joomla extension allows displaying CSS dropdown menus.
  • MiniFrontPage: It does the job of displaying latest content additions in a module position.

These are some Joomla free extensions that we recommend to use n your website to expand its functionalities.

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Posted in Joomla Developement | No Comments »

Magento Features and Benefits

Wednesday, May 4th, 2011

Magento is an Open Source Platform which is available for free and the code is open to the public. Magento CMS has all features which are required to build a good e-commerce store.

Magento provides web marketers complete control and versatility in Content Management of the web pages. It is more popular due to some unique features available and amazing designs.

Open Source platform offers a transparent operation which helps to understand properly that how actually Magento works. If in future there is a need of changes than it helps in fixing and creating them. Magento is a total new generation PHP based open source e-commerce solution as it is rich in features, user friendly, robust and scalable. With this platform, user can control more than one website simultaneously.

When there is a question of building an attractive shopping cart within a short span of time, than Magento is the best option for it. It also serves with the best search engine optimization. Also, in order to increase the functionalities, it has numerous plug-in features that are available which helps in customizing applications and also enhances the existing features. It has wide variety of payment options and flexibility with all international currencies to make money transactions easy.

With Magento, you can also add or modify new features. The basic structure of Magento is so good that it makes it simple, stable and reliable e-commerce platform for all online shopping cart needs.

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Posted in Magento Web Development | No Comments »

5 Best WordPress Plugins for SEO

Tuesday, April 26th, 2011

Search Engine Optimization is very powerful and important skill when it comes to promoting and maximizing your blog visibility and Page Rank Power.

By using WordPress SEO plugins, you can ensure to achieve this for your website. Below are the best Plugins which can result good results for SEO purposes:-

1] All-in-One SEO Pack: This is the most popular plug-in that any SEO specialist will recommend for WordPress websites. This plug-in provides a range of handy SEO functions which include auto page titling and Meta data, avoids common duplicate content issues, Navigational link Management and many more.

2] Google XML Sitemaps: This is the most functional plug-in which will allow search engine crawlers to get an accurate layout of the website which will result in better tracking of that website’s blogs, pages, new posts and contents. Sitemaps are a nice tool for improving sites indexing performance in Google, Yahoo and Bing. This plug-in creates an XML sitemap automatically and hence alerts search engines that new content is being created. It also creates priority for your content which is totally based on the comments received.

3] Platinum SEO Plug-in: This is little advanced plug-in which allows you to define follow or no-follow, no archive, nosnippet, noodp, noydir, and so on. This plug-in is based on AIO-SEO but some additional functionality have been added for those who really want to do SEO more deeply.

4] SEO Smart Links: It is a simple plug-in which helps to impress search engines by automatically self-linking your posts or keywords to relevant pages or content.

5] Scribe SEO: This plug-in takes your written posts, your Meta data and title and analysis it for maximum optimization. It then scores for the same and shows you that which keywords are most prevalent in your post. It also suggests tags for the content.

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Maintenance of E-commerce Website

Wednesday, March 23rd, 2011

Along with building the website it is also equally important to maintain that website. Many people think that they are done with their job after creating an e-commerce site. But it has to be updated regularly in order to make sure that it is functioning properly and to make the most use of it.

Certain activities have to be done on regular basis to keep an e-commerce website updated:-

1] All inbound and outbound links should be checked regularly to ensure that all links are working properly. If any broken link is found than it should be removed or updated immediately as broken links looks very unprofessional.

2] Database of products and their related information should be updated regularly like old and outdated products should be removed.

3] Content of the website should be always kept up to date. Non-merchandise content of e-commerce site should be updated and if the site includes articles for the products that you sell than consistency should be maintained to keep it updated.

4] One aspect of the website’s front page should be changed once in a while to give it a new look and preventing it from becoming stale and boring for the users.

5] Social Networking outlets of the website should be updated and should be changed often to make sure that your website is taking advantage of all the resources available. For doing this you need to be updated with all new and upcoming social networks as they change constantly. Facebook and other social networking sites should be checked that you may be using to verify that your website updates are being pushed to them.

6] Search Engine Optimization of e-commerce website is very important as SEO has far greater bearing on them than non e-commerce websites as through e-commerce website we need to make money by selling goods and that is possible only if more traffic is attracted towards the site.

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Posted in OsCommerce Development | No Comments »