Magento is an Open Source Platform which is available for free and the code is open to the public. Magento CMS has all features which are required to build a good e-commerce store.
Magento provides web marketers complete control and versatility in Content Management of the web pages. It is more popular due to some unique features available and amazing designs.
Open Source platform offers a transparent operation which helps to understand properly that how actually Magento works. If in future there is a need of changes than it helps in fixing and creating them. Magento is a total new generation PHP based open source e-commerce solution as it is rich in features, user friendly, robust and scalable. With this platform, user can control more than one website simultaneously.
When there is a question of building an attractive shopping cart within a short span of time, than Magento is the best option for it. It also serves with the best search engine optimization. Also, in order to increase the functionalities, it has numerous plug-in features that are available which helps in customizing applications and also enhances the existing features. It has wide variety of payment options and flexibility with all international currencies to make money transactions easy.
With Magento, you can also add or modify new features. The basic structure of Magento is so good that it makes it simple, stable and reliable e-commerce platform for all online shopping cart needs.